In this episode of Marketing From The Trenches, I speak with Dan Ratner from uberbrand about how he has developed a system and framework that helps companies from startups to enterprises develop a brand, then use that brand to drive lower cost client acquisitions.
SO I did something batshit crazy the other week… Out of the blue, and for no good reason, I decided to sign myself up for a Brazilian Jiu Jitsu tournament. If you haven’t heard of Brazilian Jiu Jitsu (or BJJ), it’s a form of ground fighting/ grappling where you try and either strangle […]
HOLY SMOKES, it’s June already! Don’t know if it’s me getting older (I hit the big 3 – 0 this year) or if I’m having too much fun, but this year seems to have FLOWN by… If you’re like most business owners I know, you’ve been heads down bums up for most of the year, […]
A good friend of mine recently posted an interesting question to Facebook on where to find some of the best marketing resources (to level up their Google/ Facebook Ads skills): Great question Steve! To answer his question, I’ve decided to create a bit of a resource guide. These are the courses or books we refer to […]
2016 – wow, what a ride! Every year, at the start of the year, I set a general theme for the year (where I hang up everywhere in my office). Here’s my review of 2016 – including the Fails, Wins and Learnings from major events. 2016 for me was the year of “Being Uncomfortable”, and […]
Likes, Loves, Tweets and Shares – no, I’m not reciting some nursery rhyme, I’m talking about the world of social media. Now you may be thinking, what does this have to do with my business? Engaging on social media is critical if you’re serious about building your business, increasing your reputation and driving new enquiries.
Have you ever spent time on trying to market your business on Social Media – creating posts, researching content and generated approximately 0 results? If so – you wouldn’t be the only one! This “blog post” is actually an interview, where the president of my local business chamber sat with me to discuss how to […]
A lot of the time, when we talk about Social Media for Accountants, the first reaction is: “I don’t know if it works for Accounting practices”. Without thinking too much about it – it kind of makes sense right? Accounting is a difficult area for a lot of people to understand, and there’s not a lot […]
This article was originally published on Business Review Australia. Now, if you had enough of me professing my love for LinkedIn yesterday, I’d like to share with you how I use LinkedIn in my business to not only get a 80-90 per cent connection rate, but also to start conversations with my leads (to qualify/ provide value […]
This article was originally published on Business Review Australia. Picture this: You’ve got an eight-month old baby on your hands, you’ve just taken on a dauntingly huge mortgage. Your partner isn’t working and you just got back from annual leave to be told you don’t have a job anymore. How would you feel? What would […]