In this episode of Marketing From The Trenches, I speak with Dan Ratner from uberbrand about how he has developed a system and framework that helps companies from startups to enterprises develop a brand, then use that brand to drive lower cost client acquisitions.
Likes, Loves, Tweets and Shares – no, I’m not reciting some nursery rhyme, I’m talking about the world of social media. Now you may be thinking, what does this have to do with my business? Engaging on social media is critical if you’re serious about building your business, increasing your reputation and driving new enquiries.
Have you ever spent time on trying to market your business on Social Media – creating posts, researching content and generated approximately 0 results? If so – you wouldn’t be the only one! This “blog post” is actually an interview, where the president of my local business chamber sat with me to discuss how to […]
A lot of the time, when we talk about Social Media for Accountants, the first reaction is: “I don’t know if it works for Accounting practices”. Without thinking too much about it – it kind of makes sense right? Accounting is a difficult area for a lot of people to understand, and there’s not a lot […]
This article was originally published on Business Review Australia. Picture this: You’ve got an eight-month old baby on your hands, you’ve just taken on a dauntingly huge mortgage. Your partner isn’t working and you just got back from annual leave to be told you don’t have a job anymore. How would you feel? What would […]
Hello and Happy Friday! Every now and again (on a Friday), I’m going to share with you a fun, silly or creative tactic/ strategy that Financial Services businesses can use to stand out from the competition and attract new clients. Today, we’ll look at how a $12 serving of Kung Pow chicken can help you […]
“At this point, I’m close to giving up. Seriously – this marketing thing just isn’t working. I’m going to shut it down and go back to word of mouth”. Have you ever felt this way when trying to market your business? Have you spend money or time trying to build a stream of leads, but […]