Likes, Loves, Tweets and Shares – no, I’m not reciting some nursery rhyme, I’m talking about the world of social media.
Now you may be thinking, what does this have to do with my business? Engaging on social media is critical if you’re serious about building your business, increasing your reputation and driving new enquiries.
But, as with anything in business, having a presence on social media can take up a large proportion of time, and effort. As a business owner myself, I know all too well that running a business is already time consuming enough! You’re up early, on site all day, and in evenings your balancing books, raising invoices and returning calls. (Or, if you’re lucky, hitting Bunnings for the latest deals on tools!)
So to help you on your way to social media glory, we’ve looked high and low and found the best tool to ensure your social media upkeep is a breeze.
Buffer is a social media scheduling tool that makes it easy to publish content on Twitter, Facebook, Google+ and Instagram.
Once you have added your post, Buffer places it into a queue, and then publishes it at optimal times throughout the day. This way your followers will see your updates when they actually want to; consistent content leads to higher audience engagement which results in more enquiries!
One of the best features of Buffer is the easy-to-use browser extension. It’s a button, added to your internet browser, which allows you to save any articles or other relevant information that your followers may find interesting. With one click you can queue it to Buffer and share with your various social media channels.
To make it even easier for you to find and share valuable content, Buffer’s newest feature FEEDS, allows you to add a list of the websites you find useful. You’ll then get a feed of their published content right into your Buffer dashboard – adding to your Buffer queue is as easy as it gets!
Also included free is Pablo. This is a fantastic tool that allows you to create images for Twitter, Facebook and Instagram in the perfect size and format.
So if you’re serious about building your social media presence and getting your business noticed, Buffer is an absolute must have tool and will save your precious time.
Find out more about Buffer here (https://www.buffer.com)
If you liked this social media hack, we’ve got two more that are super easy to use and going to make your life SO much easier!