Maximize Your Profit With Sales Funnels
Do You Follow Up With Every Single Lead That Comes Into Your Business?
"Seriously... I can't stand these tyre kickers anymore - they take so much time, and never end up buying anything!".
I was sitting at a café (ok fine, it was a pub) with Tom, a business partner of mine, when he started to vent his frustrations around so called "tyre kickers".
He was a trade show regular, and from every trade show he exhibited at, his business would get 50 - 60 leads.
The problem was, by the time his sales team got around to following up all the leads, they had gone to a competitor, weren't as interested as they initially were, or were just looking for more information.
Here's the thing though - if someone has bothered to remember who you are, what you do AND they take time out of their lives and call you, do you think that they MIGHT become customers (even if not right at this very second)?
You see, some studies show that less than 2% of people buy a high priced item or service on first contact.
In fact, for some of your leads it may take 7 - 8 contacts before they become customers. The key to making more profit in your business is to automate the follow-ups in a way that takes little or no effort from your team AND gives massive value to your leads upfront.
How It Works
It really depends on what goals you have, and what product or service you sell.
For example, you could have Sales Funnels that:
- Automatically follow up with leads via email, to give them value and to build longer term relationships (that leads to a sale)
- Send different emails to different types of leads or customers
- Upsell to existing customers when a new service comes out
- Turn a prospect into a lead, and then a lead into a customer in a measured, track-able way
If you have an optimized Sales Funnel in your business, not only will you become more profitable (as your customers will be worth more through upselling etc.) but you will also be able to spend the same amount of money on your marketing and get SIGNIFICANTLY better returns.